Currently, a very important challenge for the food and beverage industry is to adapt its product to the new lifestyle and the changing needs of consumers. To obtain great results, brands must carry out a market study that allows them to know consumer trends. In the case of the juice sector, innovation in its packaging, in addition to maintaining a higher quality standard, allows them to customize its product and stand out from the competition.
So, when a juice company decides to leave behind the cardboard packaging so characteristic and common among the competition, a very important question emerges: What material should I choose to package my product? Don’t worry, we can help you choose your best option.
Bottles are one of the leading options for the beverage industry since they practically facilitate consumption and offer a sustainable solution. In addition, most brands today are looking for packaging that represents their identity. Therefore, they no longer require only a material that meets the basic needs of their consumer, such as protecting their product. Now it is very important to worry about creating an innovative container to position ourselves in the market.
What Material Should I Choose?
In the case of juice bottles, the material of your choice must have the ideal characteristics to keep your product in the best condition. This way you will create a bond of trust with your consumer. PET is frequently used to package beverages due to its versatility, strength, safety, and sustainability.
It is important to bear in mind that companies currently should care for the environment since the technology and material used to manufacture packaging will largely define the experience of their consumer. Therefore, the sustainability offered by PET is a very valuable feature.
What is PET?
Polyethylene Terephthalate, better known as PET, is a plastic polymer that is obtained through a polymerization process of terephthalic acid and mono ethylene glycol. This type of material is characterized by being crystalline, light, flexible, and very resistant.
100% recyclable PET
The most common plastics are classified as numbered from 1 to 7. You can find this number printed on your packaging to find out what material it is made of and recycle it correctly. The PET is number 1 on the list. This means that it is a material that can be easily recycled. Therefore, to prevent PET from automatically becoming garbage, it is very important to create awareness regarding the consumption and recycling of bottles. This means that it is the responsibility of all of us as a society to manage our waste to continue taking advantage of the advantages that plastic offers us in all sectors.